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Let’s improve your
ESG rating

Founded by David Frazer, Fruuit Consulting is a one-stop-shop global ESG consultancy offering ESG Rating Improvement, Fractional ESG Analyst, Advisory Services, & ESG Analysis & Reporting for Investors.

 

Our Founder

David Frazer

David is a Global ESG expert who’s helped thousands of investors integrate environmental and social factors into their processes, and he has helped hundreds of corporations improve their ESG ratings.

As a former analyst, David helped develop the ESG methodology used by the world’s largest ESG Ratings agencies, MSCI and Sustainalytics. Throughout his career, he’s helped 115 companies improve their ESG rating by one notch (BB ->BBB), and 65 companies improve their ratings by two notches or more (B ->BBB).

David is a Global ESG expert who’s helped thousands of investors integrate environmental and social factors into their processes, and he has helped hundreds of corporations improve their ESG ratings.

As a former analyst, David helped develop the ESG methodology used by the world’s largest ESG Ratings agencies, MSCI and Sustainalytics. Throughout his career, he’s helped 115 companies improve their ESG rating by one notch (BB ->BBB), and 65 companies improve their ratings by two notches or more (B ->BBB).

David directed the ESG strategy of a $500M sustainable equity portfolio at Mackenzie Investments, Canada’s largest investment asset management firm. He selected companies based on their ESG practices improving the management of critical areas, such as decarbonization, employee satisfaction and incentives, diversity in management, consumer financial protection, biodiversity, supply chain management, water stress and more.

Leveraging deep global ESG expertise, David is excited to partner with corporations of all sizes through Fruuit Consulting inspiring them to change their ESG practices one step at a time and take on a more sustainable course of business.

He is also an economics educator and a published author, with an MA in International Economics from Johns Hopkins University and an LLB from the University of London. David’s mission is to fully integrate ESG into the investment landscape and create positive change.

Follow him on LinkedIn for thought leadership on ESG trends and best practices.

Team

Our Team

Josh Ouellett

Business Development Manager

  • Several years of experience in sustainability industries with special focus on carbon accounting and supply chain procurement
  • 8+ years in sales experience with a majority of it being involved in the start up industry

Shelly Dhawan

Advisor

  • Accomplished ESG Risk Management & Strategy Specialist with 20 years of experience in sustainable finance with 13 years exclusively in ESG risk management
  • Expertise in ESG risk management, strategy, and oversight, focusing on ethical policies and socially responsible investments
  • Advanced skills in analyzing operations of small businesses to large multinational publicly traded companies
  • Managed ESG for Van City Credit Union and Asset Management, overseeing funds growing from $1 billion to $3 billion with A+ ratings for performance during her tenure
  • Experienced with ESG triple bottom line audits and collaborating with regulators for ESG audits to ensure compliance

Matt Moscardi

Advisor

  • Investor Stewardship Expertise: Matt brings 15+ years of experience in ESG-focused investor stewardship, aligning with Fruuit’s mission to enhance corporate ESG practices.
  • Co-founder of Free Float Media: His innovative approach to ESG insights strengthens Fruuit’s ability to deliver cutting-edge consulting services.
  • ESG Data and Ratings Expertise: Matt’s deep understanding of ESG scores enhances Fruuit’s capacity to improve clients’ MSCI ratings and sustainability metrics.
  • Strategic ESG Engagement: His experience driving impactful ESG engagements supports Fruuit’s goal of improving clients’ ESG performance and reputation.

Michelle McCulloch

Senior Consultant

Fruuit Consulting is thrilled to welcome our new Research Director, an ESG ratings expert with over 26 years of direct experience shaping and leading ratings methodologies across North America. She brings a strategic focus on rating consistency, quality control, and innovative best practices, honed through her senior roles at Sustainable Fitch and Sustainalytics.
Her work includes managing and training analysts on ESG ratings protocols, developing comprehensive rating guidelines, and implementing new internal assessment tools to ensure accuracy and alignment across sectors. She has led high-stakes projects for second-party opinions, helped shape client engagements, and maintained exceptionally low turnover within her teams, reflecting her commitment to excellence in ESG ratings.
Her expertise will drive Fruuit Consulting’s ESG ratings initiatives, enhancing the precision, reliability, and impact of our ratings services for clients across industries.