Our services

Our flagship service

ESG Ratings Optimization

An indicator-level review of your ratings, benchmarked against leading peers and translated into disclosure, policy and rating-agency recommendations.

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A detailed improvement plan. Hands-on delivery.

Fruuit’s flagship service examines your ESG rating indicator by indicator. We compare disclosures and practices with each rater’s assessment criteria and leading peers, identify what is being overlooked, and recommend specific changes to reporting, policies and implementation.

  • Review every material ratings indicator.
  • Benchmark your company against leading peers.
  • Identify gaps in disclosures and ESG performance.
  • Develop the policies and reporting language you need.
  • Support your team with implementation.
  • Engage directly with rating agencies.

ESG ratings, scores and assessmentsMSCI · Sustainalytics · S&P Global CSA · ISS ESG · EcoVadis · CDP · FTSE Russell ESG Scores · Bloomberg ESG Scores

Our four-step process

Review. Analyze. Discuss. Deliver.

About the approach

At Fruuit Consulting, we use a disciplined, insider-informed process to help companies move from average to leadership in ESG performance.

Our methodology is grounded in firsthand experience at MSCI and Sustainalytics, and is designed to deliver measurable rating improvements across the systems we cover.

01 · Review: Understand Where You Stand

Every project begins with a comprehensive review of your current ESG disclosures and rating profiles.

We analyze:

  • All public-facing ESG materials—policies, sustainability reports, regulatory filings
  • Detailed scorecards and feedback from MSCI, Sustainalytics, S&P, and ISS

We identify:

  • Where you’re currently earning credit
  • Where performance is being overlooked
  • Where structural or disclosure gaps may be suppressing your score

This diagnostic stage sets the foundation for every recommendation that follows.

02 · Analyze: Benchmark Against the Best

Next, we benchmark your ESG profile against highly rated companies in your industry.

We draw from:

  • A proprietary library of leading ESG disclosures across sectors and markets
  • Sector-specific benchmarks used by rating agencies to define performance tiers

We assess:

  • The policies, metrics, and language that consistently earn high marks
  • The structural differences between your approach and that of leaders

This ensures every recommendation is grounded in evidence—and tailored to what actually moves scores.

03 · Discuss: Capture the Full Picture

We then work closely with your internal teams to surface practices that rating agencies may be missing.

We uncover:

  • Internal processes, trainings, audits, and controls that aren’t yet disclosed
  • Planned initiatives that could materially strengthen your ESG profile

We align:

  • What’s happening operationally with what’s visible externally
  • Your communications with the criteria used by each rater

This step ensures your ratings reflect reality—not just what’s currently on paper.

04 · Deliver: Targeted Outputs, Built for Results

Our final deliverables are practical, precise, and designed to generate impact quickly.

Disclosure Recommendations

Tactical edits and additions that align your reporting with each rater’s methodology—down to the phrasing and formatting

Policy Recommendations

Guidance on formalizing policies that match best-in-class standards and close documented gaps

Ratings Communication Strategy

Agency-specific communication plans to ensure your efforts are seen, understood, and appropriately credited

These outputs are built to move the dial—because that’s what we’re here to do.

A recommendation report your team can use.

The analysis connects each material ratings issue to the evidence, gap and action behind it. Your team can see what is disclosed, what is planned, which existing practices need to be explained more clearly, and where a policy or practice still needs to change.

Indicator-level analysis

Relevant criteria, current and planned disclosures, overlooked practices and remaining gaps.

Leading peer examples

Specific wording, metrics and source references showing how stronger-rated companies explain comparable policies, controls and results.

Disclosure recommendations

Precise edits, additions, disclosure checklists and templates, grounded in evidence and tailored to what the relevant rater assesses.

Policy and practice recommendations

Guidance for addressing documented gaps and formalizing activities not yet reflected in policies or reporting.

Implementation roadmap

Priorities and practical next steps connecting the analysis to the work your reporting and operating teams need to carry out.

Ratings communication strategy

Content priorities, supporting explanations and an agency engagement schedule, including where clarification or a documented challenge is warranted.

From recommendations to agency engagement.

A recommendation needs to carry through to the next draft, the portal submission and the analyst’s review. We review revised disclosures for remaining misalignment, verifies information in rater portals and prepares supporting explanations.

Where the evidence identifies an error or misunderstanding, we prepare a documented challenge, examine the agency’s response and follow up on unresolved points. Agency work can include direct correspondence, response drafts for your team, questionnaire support and a clear engagement schedule, according to the agreed scope.

Specialist knowledge, applied to your business.

Our team includes former MSCI and Sustainalytics professionals with first-hand experience of the methodologies and sector research behind ESG assessments.

Banking

Customer protection, complaints oversight, debt collection, privacy and data security, financing practices and climate exposure. David Frazer developed MSCI’s Consumer Financial Protection key issue.

Mining

Water, tailings, land use, biodiversity, worker safety, community relations and Indigenous rights. Michelle McCulloch, former Sustainalytics mining industry manager, brings 26+ years of ESG ratings and methodology experience.

Meet our team ↗

A track record of improvement.

100% success rate in improving ESG ratings when clients implement at least some of our recommendations.

Rating agencies retain final decision-making authority. A specific upgrade is not guaranteed.

The right support. For your team.

Two ways to get ESG ratings support

Our flagship

ESG Ratings
Optimization

Your team + FruuitHands-on implementation support

Intensive, hands-on support across every material ratings indicator.

  • Peer benchmarking and gap analysis
  • Policies, reporting language and implementation support
  • Direct rating agency engagement
Explore Optimization

End-to-end ratings support

ESG Ratings
on Autopilot

Fruuit leads the deliveryFocused input from your team

End-to-end ratings delivery with very limited time required from your team.

  • Ratings review and gap assessment
  • Disclosure work, evidence uploads and portal submissions
  • Agency communications handled by Fruuit
Explore Autopilot

Your next step

Let’s talk progress.